Senior Marketer, Paid Ads
New
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HubSpotDigital Media
Remote - USAFull-TimeSenior
Salary94,800 - 142,200 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Microsoft ExcelBudget managementGoogle Sheets
Requirements
- 5+ years of hands-on paid media experience personally planning, launching, optimizing, and measuring campaigns.
- Direct experience buying and optimizing campaigns across Facebook, Google, and LinkedIn.
- Experience supporting an owned media property, publisher, subscription product, or content brand, with an understanding of both audience development and demand generation.
- Experience owning meaningful paid media budgets, including pacing, optimization, and reallocation decisions while campaigns are live.
- Ability to connect paid media performance to downstream outcomes such as subscriber quality, qualified pipeline, revenue, and ARR.
- Experience analyzing attribution and performance when data is incomplete, diagnosing tracking issues, and improving measurement processes.
- Advanced proficiency in Excel or Google Sheets for campaign analysis, pacing models, and performance reporting.
- Clear communication skills and demonstrated experience using AI tools to improve reporting, analysis, creative research, or campaign optimization.
Responsibilities
- Own paid media strategy, planning, budget allocation, optimization, and performance across HubSpot Media properties and broader full-funnel campaigns.
- Drive subscriber, lead, pipeline, and revenue growth by connecting paid media investments to measurable downstream business outcomes.
- Plan, execute, and optimize self-serve campaigns across paid social, paid search, influencer, newsletter, podcast, review site, and emerging paid channels.
- Lead paid media strategy for product launches and demand generation campaigns, including audience strategy, channel orchestration, and budget allocation.
- Make real-time pacing, optimization, and budget reallocation decisions based on campaign performance and business priorities.
- Design and run experiments across creative, audiences, landing pages, offers, devices, and channel mix, documenting hypotheses, success metrics, and learnings.
- Build performance reporting that gives stakeholders clear visibility into investment efficiency, subscriber quality, pipeline, revenue, and other business outcomes.
- Partner across brand, direct response, creative, copy, video, analytics, lifecycle, GTM, and MarTech teams to improve campaign performance and apply AI and automation to accelerate analysis and optimization.
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