Growth Marketing Manager: Paid Search and Display
New
T
ThirdloveE-commerce, Apparel
RemoteFull-TimeManager
Salary95-120K annual base compensation
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Job Details
- Experience
- 5–7 years
- Required Skills
- Data AnalysisBudget management
Requirements
- 5–7 years of hands-on experience in paid search and display at scale (six-figure monthly budgets or above) in fashion and/or apparel e-commerce.
- Deep working knowledge of Google Ads, including campaign structure, Smart Bidding, Performance Max, search term management, and product feed management.
- Strong analytical fluency to build performance narratives from raw data.
- Experience with or working knowledge of programmatic channels (DSP mechanics, deal types, brand safety, and audience targeting).
- Experience managing or coordinating external agency or vendor relationships with clear performance accountability.
- Ability to work cross-functionally with creative, data, and site teams.
- Critical approach to AI and automation tools with the ability to validate logic and push back when results do not align with strategy.
- Bonus: Experience with CTV channels (MNTN or other platforms).
- Bonus: Familiarity with incrementality testing, MMM, or MTA methodologies.
Responsibilities
- Set channel strategy across Google, Display, and CTV, covering account architecture, funnel coverage, and budget allocation.
- Own budget pacing and real-time reallocation decisions based on performance signals.
- Lead incrementality test design for search, display, and CTV channels.
- Manage day-to-day communication and performance accountability with external agency and platform partners.
- Direct and evaluate AI and automation tools for bid management, audience optimization, and creative performance.
- Collaborate on creative strategy and provide performance-based hypotheses for landing page and site testing.
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