- Own paid social strategy across Meta, TikTok, and Pinterest, including campaign architecture, funnel coverage, and budget allocation.
- Manage day-to-day communication, performance accountability, and relationships with external agencies and platforms.
- Oversee and direct AI execution tools for bid management and optimization, interrogating and challenging automated outputs when necessary.
- Collaborate with creative teams to provide performance insights and channel hypotheses for briefs and landing page testing.
- Lead incrementality test design and contribute to weekly cross-channel performance reporting.
Data Analysis