Growth Marketing Manager: Paid Social
New
T
ThirdloveE-commerce Apparel
Location: RemoteFull-TimeManager
Salary95-120K annual base compensation
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Job Details
- Experience
- 5–7 years
- Required Skills
- Data Analysis
Requirements
- 5–7 years of hands-on experience in paid social, with a focus on Meta Ads at scale (six-figure monthly budgets) in fashion or apparel.
- Deep working knowledge of Meta Ads Manager, including auction mechanics, creative testing, and product feed management.
- Strong analytical fluency with the ability to build performance narratives from raw data.
- Proven experience managing or coordinating external agency or vendor relationships.
- Strong creative sensibility to translate performance insights into actionable briefs.
- Experience or strong understanding of TikTok Ads ecosystem.
- Evaluative approach to AI and automation tools, capable of stress-testing logic and outcomes.
- Cross-functional collaboration skills working with data and creative teams.
Responsibilities
- Own paid social strategy across Meta, TikTok, and Pinterest, including campaign architecture, funnel coverage, and budget allocation.
- Manage day-to-day communication, performance accountability, and relationships with external agencies and platforms.
- Oversee and direct AI execution tools for bid management and optimization, interrogating and challenging automated outputs when necessary.
- Collaborate with creative teams to provide performance insights and channel hypotheses for briefs and landing page testing.
- Lead incrementality test design and contribute to weekly cross-channel performance reporting.
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