Senior Manager, Social and Creator Marketing
New
B
BetterHelpMental Health
US - Remote, We operate on PST and candidates in any time zone are welcome to apply.Full-TimeManager
Salary$175,000 - $200,000
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Job Details
- Required Skills
- SEOBudget management
Requirements
- Proven experience as a brand marketer and content distribution strategist.
- Expertise in developing organic brand presence across social, creators, and partnerships.
- Strong understanding of long-form and search-driven brand content (YouTube, podcasts, SEO/AEO).
- Experience leading owned social strategy on platforms like Instagram, TikTok, and YouTube.
- Ability to pair creative instincts with rigorous channel and audience analysis.
- Experience managing teams, budgets, and external partners or agencies.
- Skilled in developing scalable operating systems, playbooks, and measurement frameworks.
- Experience working with legal/compliance teams on social and content frameworks.
Responsibilities
- Own BetterHelp’s organic brand and distribution strategy across social, creators, partnerships, and long-form content.
- Build an audience-first distribution model identifying key channels and formats for brand ideas.
- Lead owned social strategy across platforms including Instagram, TikTok, YouTube, and LinkedIn.
- Develop creator and influencer strategy, fostering long-term relationships and programs.
- Establish measurement frameworks for organic brand impact and audience growth.
- Manage and mentor a growing team across organic social, creators, and distribution functions.
- Manage budgets and external partners including agencies, creators, and production teams.
- Partner with Legal and Compliance to develop practical content guardrails for global markets.
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