Senior Manager, Experiential Marketing
New
G
GoFundMeNonprofit Technology
Location: RemoteFull-TimeManager
Salary$163,500.00 - $245,500.00
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Job Details
- Experience
- 8–12 years of experience in event marketing, experiential marketing, or field marketing, with 3–4 years managing a team.
- Required Skills
- SalesforceBudget management
Requirements
- 8–12 years of experience in event marketing, experiential marketing, or field marketing.
- 3–4 years of experience managing a team.
- Proven track record leading large-scale B2B events (1,000+ attendees) with multi-track programming and executive engagement.
- Demonstrated ability to build or scale an events function.
- Executive presence and comfort presenting strategy and results to senior leadership.
- Strong cross-functional instincts, with experience aligning Sales, Customer Success, and Marketing.
- Budget ownership experience and a rigorous approach to ROI tracking and reporting.
- Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools.
- Willingness to travel up to 30% of the time.
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred.
Responsibilities
- Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals.
- Build and evolve the events function, including program architecture, vendor partnerships, and process infrastructure, to support scale and consistency.
- Manage the Experiential Marketing budget and ensure programs deliver measurable ROI.
- Lead end-to-end planning and execution of Collaborative, the annual customer conference.
- Oversee a portfolio of 40+ events, roundtables, meetups, and partner activations.
- Manage and develop a team of direct reports and contractors.
- Define KPIs for all event programs and report regularly on pipeline influence, attendee engagement, and ROI.
- Act as the primary events partner to Sales, Customer Success, and Product.
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