Senior Manager, Social and Creator Marketing
New
B
BetterHelpMental Health
We operate on PST and candidates in any time zone are welcome to apply., PSTFull-TimeManager
Salary$175,000 - $200,000
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Job Details
- Required Skills
- SEOTeam managementBudget management
Requirements
- Extensive experience as a brand marketer and content distribution strategist.
- Strong creative instincts paired with deep understanding of social media channels and audience behavior.
- Proven ability to lead organic brand presence and strategy across multiple social platforms.
- Demonstrated expertise in building and managing influencer and creator marketing programs.
- Experience developing strategies for long-form, search-driven, and international content.
- Ability to manage and mentor growing teams in a fast-paced environment.
- Proficiency in budget management and coordinating with external agencies/partners.
- Experience building scalable operational systems, playbooks, and compliance guardrails.
- Strong collaborative skills for working across marketing, legal, and product teams.
Responsibilities
- Own BetterHelp's organic brand and distribution strategy across social, creators, partnerships, and emerging channels.
- Build an audience-first distribution model identifying key audience behaviors and channel effectiveness.
- Lead organic amplification for major brand moments in collaboration with Creative, PR, and Growth teams.
- Manage owned social strategy across Instagram, TikTok, YouTube, and LinkedIn.
- Develop and maintain creator and influencer programs as a core organic distribution channel.
- Define measurement frameworks for organic brand impact and content velocity.
- Manage budgets, external agencies, and content production workflows.
- Build scalable operating systems including briefs, playbooks, and AI-assisted workflows.
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