Paid Search Specialist
New
M
MissionOne MediaDigital Media Agency
Remote / Kansas City, MO / Chicago, IL / New York, NY / Denver, COFull-TimeMiddle
Salary50,000 - 60,000 USD per year
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Job Details
- Experience
- 0-3+ years
- Required Skills
- Data AnalysisMicrosoft ExcelGoogle Sheets
Requirements
- 0-3+ years of hands-on experience building and managing paid search campaigns in an agency or marketing environment.
- Proficiency in Google Ads and Bing Ads platforms.
- Strong command of Excel/Google Sheets, PowerPoint/Google Slides, and Microsoft Word/Google Docs.
- Proven ability to perform keyword research, campaign management, and performance optimization.
- Excellent organizational and verbal/written communication skills.
- Capability to work collaboratively in a remote team environment.
- Analytical mindset with the ability to derive insights from data.
- Adaptability to evolving digital advertising trends and campaign requirements.
- Google Ads certification (or ability to obtain upon hire) is preferred.
- Experience with SEM reporting and third-party analytics tools like GA4 or Adobe is preferred.
- Familiarity with managing data feeds and shopping campaigns is a plus.
Responsibilities
- Manage paid search campaigns across Google, Bing, and the proprietary Deep Search platform.
- Independently manage client budgets and campaign targets to meet performance goals.
- Execute proper campaign structure, including targeting, ad scheduling, and copy alignment.
- Conduct thorough keyword research, including identification of high-performing and negative keywords.
- Perform regular reporting and data analysis to identify trends and diagnose account performance issues.
- Collaborate with account leadership to develop and execute testing plans and structural account changes.
- Serve as the day-to-day point of contact for clients, presenting performance insights and storytelling.
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