Senior Media Buyer
New
C
ClearlinkPerformance Marketing
Remote; St. Petersburg, Florida, United States, ESTFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisMicrosoft ExcelLead GenerationA/B testing
Requirements
- 5+ years of experience in performance marketing, with hands-on experience managing paid media campaigns.
- Proven track record scaling paid media campaigns profitably at meaningful spend levels (Meta, Google, Native, or similar).
- Strong analytical mindset with the ability to identify root causes of performance and make data-driven decisions.
- Proficiency in Excel, including working with large datasets and building reports.
- Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.
- Demonstrated track record of proactively testing, iterating, and scaling campaigns.
- Knowledge of performance metrics (e.g., CPC, conversion rate, revenue per session) and optimization techniques.
- Demonstrated expertise in landing page optimization.
- Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value.
- Ability to prioritize high-impact opportunities and act with urgency in a fast-paced environment.
Responsibilities
- Own the paid media channels end-to-end, including strategy, execution, and performance outcomes across platforms.
- Manage and optimize a multi-million-dollar budget to drive efficient, profitable customer acquisition.
- Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions to improve results.
- Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities.
- Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing page experiences.
- Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with content and monetization goals.
- Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders.
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