- Develop, implement, and optimize account-based efforts for the existing install base.
- Translate account audits and whitespace data into actionable conversation priorities for AEs.
- Collaborate with CX and product marketing teams to segment high-value accounts.
- Partner with AEs to develop bespoke account-specific content and outreach sequences.
- Work with product marketing to develop tailored content addressing account needs.
- Establish KPIs and report on campaign effectiveness to optimize ABX tactics.
- Ensure alignment between CX, marketing, and product teams on priorities and messaging.
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