- Set the marketing operations roadmap, own the martech stack and budget, and plan targets and spend with Finance.
- Run intake, prioritization, and weekly funnel reviews across Marketing, BizDev, and RevOps.
- Own lifecycle stages, scoring, MQL/SQL definitions, and lead routing to BizDev, including SLAs.
- Own the HubSpot–Salesforce integration and data model so leads reach the right owner.
- Build lifecycle-stage funnel reporting and paid media attribution, and advise leadership on spend allocation.
- Manage global consent with Legal, including GDPR, CCPA, and CAN-SPAM, and oversee enrichment, deduplication, and launch QA.
- Ship AI agents and automations for scoring, routing, enrichment, QA, and reporting; own the AI roadmap and measure its returns.
- Manage and grow a Senior Marketing Operations Specialist and shape future headcount.
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