- Define and execute channel strategy, including partner segmentation, coverage models, program design, priorities, and annual revenue targets.
- Build and expand executive relationships with strategic VARs, distributors, GSIs, MSSPs, and technology partners.
- Recruit, onboard, activate, and develop partners with plans for pipeline generation, co-selling, services delivery, and customer expansion.
- Create joint go-to-market plans with priority partners, including account mapping, campaigns, events, enablement, and measurable goals.
- Establish partner business reviews, forecasting, pipeline inspection, deal registration, partner attribution, and performance reporting.
- Align account coverage with direct sales leadership, orchestrate co-selling, prevent channel conflict, and improve deal velocity.
- Develop partner enablement for sales, technical, and services teams to position, demonstrate, sell, implement, and support HiddenLayer solutions.
- Collaborate with Marketing, Solutions Architecture, Product, Customer Success, Legal, Finance, and RevOps to improve the partner lifecycle.
- Bring partner and market insights to leadership and represent HiddenLayer with partners and at industry events.