Marketing Strategist (YouTube)
New
F
FoundationB2B SaaS Marketing
Poland. Brazil. Canada. Spain. United StatesFull-TimeMiddle
SalaryBase salary $70k–95k CAD depending on experience and location, OTE $80k–115k CAD
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsHubSpotAhrefs
Requirements
- 5+ years in YouTube strategy, video content strategy, or channel growth.
- Proven success growing YouTube channels or video programs achieving business outcomes.
- B2B or SaaS industry experience preferred.
- Advanced analytical skills using YouTube Studio, VidIQ, TubeBuddy, Google Analytics, Google Search Console, Ahrefs, and HubSpot.
- Experience managing video production ecosystems including scripting, creators, and editors.
- Ability to translate complex insights into clear, persuasive narratives.
- Exceptional client-facing presentation and consultative skills.
- Strong evidence-based decision-making and structured thinking.
Responsibilities
- Develop and execute comprehensive, data-driven YouTube strategies aligned with client objectives and pipeline goals.
- Analyze YouTube Analytics, VidIQ data, retention curves, search and suggested traffic, and LLM citation trends to uncover strategic opportunities.
- Own packaging strategy including titles, thumbnails, hooks, descriptions, chapters, and Shorts.
- Source, vet, and brief on-camera talent and creators.
- Lead collaborative planning sessions with GEO/SEO, Creative, and production teams.
- Conduct recurring channel audits and build scalable frameworks and playbooks.
- Use AI tools to optimize research, scripting, and production workflows.
- Present strategic findings and performance outcomes to clients and stakeholders.
- Mentor junior strategists on analytical depth and professional communication.
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