Senior Performance Marketing Strategist
New
J
JobgetherB2B Marketing
Based in Canada, at least 4 hours of overlap with the 9:00 AM–5:00 PM EST working windowFull-TimeSenior
SalaryCompetitive compensation with quarterly bonus opportunities.
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Job Details
- Experience
- 3+ years of hands-on B2B paid media experience, including at least 1 year working with B2B SaaS companies
- Required Skills
- SalesforceHubSpot
Requirements
- 3+ years of hands-on B2B paid media experience, including at least 1 year working with B2B SaaS companies.
- Previous experience in a client-facing strategic role managing communication and client outcomes.
- Proven track record of delivering against MQL, SQL, pipeline, or revenue targets.
- Direct experience managing at least $50,000 in monthly advertising spend across multiple accounts.
- Strong Google Ads expertise.
- Practical experience using at least one additional platform such as LinkedIn Ads, Meta Ads, or Microsoft Ads.
- Working knowledge of GA4, Google Tag Manager, and CRM-based attribution (e.g., HubSpot or Salesforce).
- Strong analytical skills with the ability to connect campaign data to broader business performance.
- Excellent written and verbal communication skills for senior-level stakeholder management.
- Strong organizational and prioritization skills to manage multiple clients and deadlines.
Responsibilities
- Develop and lead paid media strategies aligned with client business objectives and commercial outcomes.
- Manage a portfolio of 4–7 B2B clients as the primary strategic contact for senior marketing and executive stakeholders.
- Lead monthly and quarterly business reviews to present results, trade-offs, and strategic recommendations.
- Manage forecasting and budget pacing to proactively identify risks and performance opportunities.
- Plan, launch, and optimize campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Maintain end-to-end conversion tracking integrity across GA4, Google Tag Manager, and CRM systems.
- Drive AI-assisted campaign strategy, creative testing, and operational performance optimization.
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