Marketing Lead
New
O
OpsLevelDevOps software
Team members across North AmericaFull-TimeLead
SalaryCA$100K - CA$150K
Apply NowOpens the employer's application page
Job Details
- Required Skills
- SalesforceSEOHubSpotGenerative AI
Requirements
- Experience marketing to an engineering audience.
- Proven experience across product marketing, demand generation, and brand/content functions.
- Strong analytical skills with the ability to measure and optimize funnels.
- Experience working in a startup or scale-up environment.
- Proficiency with AI tools like ChatGPT, Claude, and design/image-generation platforms.
- Proven ability to work independently, take ownership, and operate with minimal direction.
- Strong design sense and brand awareness.
- Hands-on experience with marketing experiments and testing frameworks.
- Familiarity with HubSpot and Salesforce is a plus.
Responsibilities
- Own product messaging, competitive positioning, and release go-to-market strategies.
- Develop sales enablement content, including comparisons and objection handling materials.
- Execute multi-channel demand generation campaigns across paid ads, social, and events.
- Manage the marketing tech stack, including HubSpot, Salesforce, and attribution tracking.
- Maintain brand voice across website, content, and social channels.
- Produce buyer's journey content including blog posts, case studies, and one-pagers.
- Optimize website presence for both traditional SEO and AI-driven search (AEO).
View Full Description & ApplyYou'll be redirected to the employer's site
