- Develop paid media strategies aligned to each client's business goals and North Star Metric.
- Own forecasting and budget pacing against quarterly and annual targets.
- Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions.
- Manage and grow a portfolio of 4–7 B2B clients as their primary strategic contact.
- Lead client calls, set agendas, handle questions, and guide conversations toward decisions and next steps.
- Drive AI-assisted campaign strategy, creative testing, and measurement.
- Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.
- Own conversion tracking integrity across GA4, GTM, and CRM.
- Diagnose performance issues across tracking, campaign structure, bidding, creative, and demand.
- Prioritize work by business impact, effort, and implementation reality, and QA work before it ships.
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