Senior Performance Marketing Strategist
New
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Powered by SearchB2B SaaS
Location: Toronto, ON, requires 4 overlap hours with 9am - 5pm ESTFull-TimeSenior
SalaryCompetitive compensation plus quarterly bonuses
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Job Details
- Experience
- 3+ years hands-on B2B paid media, with at least 1 year in B2B SaaS
- Required Skills
- SalesforceHubSpot
Requirements
- Have 3+ years of hands-on B2B paid media experience, including at least 1 year in B2B SaaS.
- Have prior experience in a client-facing strategy role with ownership of client communication.
- Demonstrate a track record of hitting MQL, SQL, or pipeline targets for B2B clients.
- Have direct responsibility for at least $50k in monthly ad spend across multiple accounts.
- Have deep Google Ads experience and experience with at least one of LinkedIn Ads, Meta Ads, or Microsoft Ads.
- Have a working command of GA4, GTM, and CRM attribution, including HubSpot or Salesforce.
- Be able to lead senior client calls and defend recommendations under pressure.
- Be able to translate campaign data into clear business recommendations and report on demos, pipeline, and revenue.
Responsibilities
- Develop paid media strategies aligned to each client's business goals and North Star Metric.
- Own forecasting and budget pacing against quarterly and annual targets.
- Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions.
- Manage and grow a portfolio of 4–7 B2B clients as their primary strategic contact.
- Lead client calls, set agendas, handle questions, and guide conversations toward decisions and next steps.
- Drive AI-assisted campaign strategy, creative testing, and measurement.
- Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.
- Own conversion tracking integrity across GA4, GTM, and CRM.
- Diagnose performance issues across tracking, campaign structure, bidding, creative, and demand.
- Prioritize work by business impact, effort, and implementation reality, and QA work before it ships.
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