Director, Customer & Partner Marketing
New
S
SOCi.aiB2B SaaS marketing
Toronto, Canada (Remote); United States (Remote); Vancouver, Canada (Remote)Full-TimeDirector
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years of B2B SaaS marketing experience; 5+ years in customer, expansion, or channel/partner marketing; 3+ years of people management experience.
- Required Skills
- Salesforce
Requirements
- Bring 8+ years of B2B SaaS marketing experience, with a background in customer growth, demand generation, or account-based marketing.
- Have 5+ years of experience in customer, expansion, or channel/partner marketing.
- Have experience working with agency, technology, or reseller partners.
- Bring 3+ years of people management experience and a record of developing high-performing teams.
- Demonstrate success building marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives.
- Have experience executing integrated, account-based, and retention-focused programs for complex B2B buying groups.
- Be proficient in marketing automation and CRM platforms such as Marketo and Salesforce.
- Have hands-on experience building AI-enabled marketing workflows and optimizing performance with data.
- Be able to align with Sales and Customer Success leadership and prioritize limited resources against competing demands.
- Hold a bachelor’s degree in Marketing, Business, Communications, or a related field, or have equivalent experience.
- Preferred: experience marketing to multi-location, franchise, or local-business customers, or within a martech or agency ecosystem.
Responsibilities
- Develop customer marketing strategies and programs that generate expansion pipeline, accelerate cross-sell and upsell opportunities, and support retention.
- Align marketing programs with revenue targets, renewal priorities, and strategic account opportunities alongside Account Management and Customer Success.
- Build targeted account-based campaigns that engage customer buying groups, identify stakeholders, and create demand for additional solutions.
- Lead customer lifecycle marketing, including campaigns, nurture programs, webinars, events, and customer communications.
- Develop co-marketing strategies and integrated campaigns with technology, integration, strategic, agency, and reseller partners.
- Establish scalable partner marketing programs, processes, and measurement frameworks to maximize pipeline contribution and ROI.
- Build partner enablement and channel programs, including campaign assets, co-sell support, partner training, and funds management where applicable.
- Use AI, automation, customer data, and behavioral signals to improve campaign execution, personalization, targeting, and efficiency.
- Partner with Marketing Operations to establish KPIs and reporting, analyze performance, and communicate actionable insights to leadership.
- Lead and develop the customer and partner marketing team, own the budget, and prioritize resources across competing requests.
View Full Description & ApplyYou'll be redirected to the employer's site
