Senior Manager, Growth Marketing
New
W
Whip AroundB2B SaaS
United StatesFull-TimeManager
Salary$135K - $150K USD base, depending upon experience and location, variable compensation included
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Job Details
- Experience
- 10+ years
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 10+ years of experience in growth marketing, digital marketing, demand generation, or a related B2B marketing discipline.
- Demonstrated experience owning the full acquisition and conversion funnel with accountability for pipeline and revenue.
- Deep understanding of paid acquisition, SEO, website conversion, lifecycle marketing, attribution, and demand generation.
- Expert-level knowledge of Pardot (Marketing Cloud Account Engagement), HubSpot, and Salesforce.
- Advanced proficiency with Salesforce reporting, dashboards, and marketing-to-sales funnel analysis.
- Hands-on experience launching and optimizing Google Ads and LinkedIn advertising campaigns.
- Strong analytical skills with the ability to translate complex data into actionable recommendations.
- Experience managing digital agencies, consultants, and external vendors.
- Proficiency using generative AI tools like ChatGPT and Claude to improve marketing productivity.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Experience building lead nurture and lifecycle programs across various channels and buying stages.
Responsibilities
- Own performance across the digital prospect lifecycle from acquisition through to customer conversion.
- Develop and optimize digital campaigns targeting buyers across fleet, transportation, logistics, and construction industries.
- Analyze funnel performance and conversion data to identify growth opportunities and establish performance benchmarks.
- Manage paid digital programs, specifically Google Ads and LinkedIn Campaign Manager, and improve website conversion paths.
- Oversee prospect nurture strategy, attribution reporting, and Salesforce dashboards to ensure accurate pipeline visibility.
- Collaborate with Sales, Product Marketing, and Customer Success to improve lead quality and support GTM initiatives.
- Coordinate external digital marketing agencies and vendors to establish clear performance expectations and ROI.
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