Marketing Director
New
O
OpenFnDigital Public Infrastructure
South Africa. Kenya. Ethiopia. Nigeria. Rwanda. Uganda, Africa time zonesContractDirector
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- English and one other language (Spanish or French)
- Experience
- 8+ years of experience in marketing
- Required Skills
- SEOLead GenerationCRM
Requirements
- 8+ years of marketing experience, including ownership of brand, positioning, and demand generation for technology products.
- Proven track record of generating qualified leads, building pipelines, and reporting on marketing revenue contribution.
- Fluent, professional-level communication skills in English.
- Professional-level proficiency in either Spanish or French.
- Strong writing skills with the ability to produce clear copy for senior government and funder audiences.
- Hands-on experience managing websites end-to-end, including CMS, SEO, AEO, analytics, and conversion optimization.
- Technical understanding of software automation, AI agentic management, and system integration tools.
- Experience executing marketing campaigns across multiple regions and languages.
- Ability to work independently within a small, fully-remote, distributed, and multicultural team.
- Reliable access to a dedicated remote workspace with stable internet connectivity for video calls.
- Familiarity with digital public goods, digital public infrastructure, or open-source communities.
- Comfort operating with a small budget and making data-driven prioritization decisions.
Responsibilities
- Own and maintain the OpenFn website, including messaging, structure, content, and conversion paths.
- Refine brand positioning for governments, implementation partners, and funders within the digital public goods ecosystem.
- Design and execute marketing campaigns to generate qualified inbound leads across Africa and LAC.
- Manage the end-to-end marketing funnel, including SEO, AEO, content production, email marketing, and events.
- Develop a repeatable content engine and build the organization's presence within the DPG and open-source communities.
- Define the marketing strategy, own the marketing budget, and implement analytics and CRM processes.
- Represent the organization at ecosystem events and manage speaking opportunities.
View Full Description & ApplyYou'll be redirected to the employer's site
