Inbound Marketing Lead
New
D
DotActivRetail Software
South Africa. Centurion, Gauteng, South Africa. Cape Town, Western Cape, South AfricaFull-TimeLead
Salary18,000 - 25,000 ZAR per month
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Job Details
- Languages
- English
- Experience
- 2–4 years
- Required Skills
- Project ManagementSEOLead GenerationCRM
Requirements
- 2–4 years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience preferred).
- Proven, daily proficiency using AI tools for research, copywriting, and content ideation.
- Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
- Capability to coordinate visual creative work and manage content calendars.
- Exceptional written English skills with a sharp eye for editing and technical accuracy.
Responsibilities
- Plan, produce, and distribute articles, case studies, emails, and lead magnets aligned with customer journeys.
- Utilize generative AI platforms (e.g., ChatGPT, Claude) to draft, repurpose, and scale written content.
- Interview internal product specialists and industry experts to extract domain knowledge for marketing assets.
- Direct the workflow and output of the in-house Graphic Designer.
- Monitor core inbound metrics including traffic, conversion rates, and MQLs using CRM/marketing platforms.
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