- Plan, produce, and distribute articles, case studies, emails, and lead magnets aligned with customer journeys.
- Utilize generative AI platforms (e.g., ChatGPT, Claude) to draft, repurpose, and scale written content.
- Interview internal product specialists and industry experts to extract domain knowledge for marketing assets.
- Direct the workflow and output of the in-house Graphic Designer.
- Monitor core inbound metrics including traffic, conversion rates, and MQLs using CRM/marketing platforms.