Head of Lifecycle & Brand Marketing
New
J
JobgetherFinTech
Based in United StatesFull-TimeManager
SalaryBase salary of $148,000–$222,000 USD.
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Job Details
- Experience
- 10+ years of marketing experience; 6+ years of experience leading, mentoring, and developing marketing teams
- Required Skills
- Data AnalysisFigmaJiraCRM
Requirements
- 10+ years of marketing experience, with a strong focus on customer or lifecycle marketing.
- 6+ years of experience leading, mentoring, and developing marketing teams and professionals.
- Proven experience in FinTech or another highly regulated industry.
- Demonstrated expertise in omnichannel marketing and customer lifecycle strategy.
- Hands-on experience delivering marketing through CRM platforms, particularly Braze.
- Strong understanding of brand strategy, including tone of voice, messaging, visual identity, and creative standards.
- Strong analytical mindset, with the ability to use customer data, NPS, and business intelligence to inform decisions.
- Familiarity with design, prototyping, project, program management, and development tools such as Figma, Monday, and Jira.
Responsibilities
- Own and evolve the overall customer lifecycle strategy across prospects, first-time customers, repeat customers, and disengaged customers.
- Develop communication strategies that increase customer conversion across key touchpoints, including new loan origination and repayment journeys.
- Define the communications strategy and roadmap across Email, SMS, Website, and other relevant channels.
- Serve as the strategic owner of Braze architecture, ensuring lifecycle campaigns are effectively designed, executed, tested, and optimized.
- Partner with Data teams to analyze customer progression, build meaningful cohorts, and identify lifecycle drop-off points.
- Represent brand and creative strategy within executive leadership discussions and contribute to company-wide go-to-market planning.
- Lead, mentor, and scale a multidisciplinary team spanning Lifecycle Marketing, Design, and Marketing Technology.
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