Director of Lifecycle Marketing
New
J
JobgetherMarketing
Based in United StatesFull-TimeDirector
Salary$160,000–$175,000
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Job Details
- Experience
- 8+ years
- Required Skills
- SQLCRMData analytics
Requirements
- 8+ years of experience in lifecycle, CRM, retention, or related marketing disciplines, including significant experience owning lifecycle strategy.
- Demonstrated experience leading lifecycle marketing for a considered, high-value purchase, ideally within real estate, financial services, travel, or a similarly complex customer journey.
- Expert-level proficiency with Iterable, including hands-on experience with journeys, segmentation, catalogs, templates, campaign execution, and deliverability.
- Strong understanding of lifecycle data and measurement, with comfort using SQL and working with funnel metrics, incrementality, experimentation, and holdout design.
- Demonstrated ability to use AI tools as a practical part of marketing workflows, with examples of how AI has improved speed, scale, quality, or campaign results.
- Strong writing and editorial judgment, including the ability to create compelling subject lines and maintain a refined, consistent brand voice.
- Experience partnering with Sales on lead scoring, lead qualification, handoff processes, and pipeline reporting.
- Strong analytical and strategic thinking, with the ability to connect customer behavior, lifecycle performance, and business outcomes.
- Comfortable working independently in a lean, fast-paced environment where the role requires both strategic ownership and hands-on execution.
- Excellent cross-functional communication and relationship-building skills, with the ability to collaborate effectively across marketing, analytics, creative, Sales, and customer-facing teams.
Responsibilities
- Own the lifecycle marketing strategy across the customer journey, partnering with the VP of Marketing to determine how prospects, reactivated leads, and Owners should experience communications over time.
- Build and execute lifecycle programs directly in Iterable, serving as the primary practitioner responsible for turning strategy into campaigns, journeys, and measurable outcomes.
- Lead reactivation initiatives for previous inquiries, determining when and how to re-engage prospects and ensuring qualified reactivated buyers are handed to Sales effectively.
- Design and optimize prospect nurture programs for buyers who may spend months considering a high-value purchase, using segmentation, personalization, and disciplined experimentation to maintain relevance.
- Develop Owner communications in partnership with the owner experience team, covering onboarding, arrival moments, home updates, referral programs, and other key stages of ownership.
- Establish governance for Owner communications and coordinate lifecycle touchpoints across teams so the overall experience remains consistent and cohesive.
- Own the Iterable environment end to end, including data architecture, deliverability, channel configuration across email, SMS, and push, and integrations with CRM and data warehouse systems.
- Define and monitor lifecycle performance metrics, including reactivation rate, consultation conversion, Owner engagement, and revenue influenced.
- Report lifecycle performance and insights to leadership on a monthly basis, using data to identify opportunities and guide strategic decisions.
- Apply AI tools throughout the lifecycle workflow to accelerate campaign development, segment analysis, variant creation, quality checks, and experimentation while maintaining strong human judgment over strategy and brand voice.
- Partner with Sales on lead scoring, lead handoff, pipeline visibility, and lifecycle programs that support measurable business growth.
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