Sr. Content Manager - Consumer
N
Nordic NaturalsHealth and Wellness
Location: Watsonville, CA; Location - RemoteFull-TimeSenior
Salary126,000 - 146,000 USD per year
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Job Details
- Experience
- 8+ years of relevant experience; 4+ years of people leadership experience
- Required Skills
- Project ManagementDigital MarketingData analytics
Requirements
- 8+ years of relevant experience in content, social media, editorial, or integrated marketing.
- 4+ years of demonstrated people leadership and team management experience.
- BA/BS in marketing, communications, journalism, or related field (or equivalent experience).
- Strong understanding of social platforms, creator/influencer marketing, and digital content performance.
- Proven ability to develop cross-channel content strategies and editorial calendars.
- Proficiency with Dash Social (or similar) for social publishing and analytics.
- Experience with project management tools like Monday.com and communication tools like Slack.
- Experience using data and audience insights to drive decision-making.
- Strong creative and editorial point of view.
Responsibilities
- Define and lead an integrated, always-on consumer content strategy aligned with marketing priorities and product launches.
- Translate brand strategy into editorial and content plans across social, education, and owned-channel experiences.
- Lead, inspire, and develop a multidisciplinary team by fostering a culture of collaboration and accountability.
- Own the integrated content calendar, coordinating with marketing, media, and product teams.
- Partner with Creative and Production teams to develop original photo, video, and editorial content.
- Guide organic social strategy, platform best practices, and community engagement initiatives.
- Establish content KPIs and leverage data to optimize content effectiveness and business outcomes.
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