- Contribute to the holistic DTC strategy through web and CRM planning and competitive analysis.
- Oversee day-to-day Shopify storefront operations including catalog, promotions, and navigation.
- Research, vet, and integrate Shopify apps to scale B2C growth.
- Administer website tags, pixels, and event tracking via Google Tag Manager and GA4.
- Formulate and execute a data-backed conversion rate optimization roadmap and A/B testing strategy.
- Collaborate with internal teams and external agencies to manage site updates, bug fixes, and feature launches.
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