- Develop the consumer 'path to purchase' brand framework, translating shopper insights into retailer-specific strategies.
- Act as the primary Marketing partner to Sales to establish brand-led retail strategy and tactics.
- Develop and deploy support playbooks for new product launches, distribution expansion, and velocity acceleration.
- Design and execute high-impact shopper marketing initiatives across digital and physical touchpoints.
- Lead end-to-end retail media strategy and manage investment across retailer platforms to drive ROAS.
- Own end-to-end retail content and PDP strategy, including asset management for Amazon and .com.
- Define and track KPIs across digital and physical activations and manage budgets to maximize impact.