Performance Creative Strategist
New
P
PearmillPerformance Marketing
Remote (US) / Remote (Canada)ContractMiddle
Salary$85K - $110K; $85K – $110K
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Job Details
- Experience
- 2+ years
- Required Skills
- Data Analysis
Requirements
- 2+ years of experience working as a Performance Creative Strategist at an agency.
- Proven track record of managing B2B, SaaS, and/or tech client rosters.
- Demonstrable proficiency in using AI tools for ideation, research, and production acceleration.
- Strong ability to write clear, actionable creative briefs based on data.
- Fluency in creative performance metrics including hook rate, hold rate, CTR, CPA, and ROAS.
- Familiarity with creative analytics tools such as Motion, Foreplay, Meta Ad Library, and TikTok Creative Center.
- Understanding of paid social channels and the relationship between media buying decisions and creative strategy.
- Ability to collaborate across teams, translating performance data for designers and creative instincts for media buyers.
- Strong verbal communication skills to present rationale and manage client feedback.
Responsibilities
- Write clear, actionable creative briefs including ad concepts, copy, visual references, and scripts.
- Develop hooks, ideas, and test concepts grounded in performance data.
- Conduct asset-level creative analysis to determine what is performing and guide future creative iterations.
- Act as the connective tissue between media buying/growth teams and design/motion execution teams.
- Present creative rationale, testing plans, and results directly to clients.
- Monitor key metrics such as hook rate, hold rate, CTR, CPA, and ROAS to optimize campaign performance.
- Use AI tools daily to accelerate research, concepting, and competitive intelligence.
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