Performance Creative Strategist / Direct Response Copywriter
New
K
KittySpoutDTC E-commerce
Philippines. Canada. Colombia. Portugal. Argentina. PolandContractMiddle
SalaryUSD $3,000 - $6,000 per month base (based on experience and expertise) + percentage of ad spend bonus structure.
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data Analysis
Requirements
- 3+ years of experience in performance creative for DTC brands or within a creative agency.
- Proven VSL copywriting experience for performance/DR brands.
- Strong analytical skills with experience interpreting data from platforms like Northbeam and Facebook Ads.
- Fluent in English.
- Must be able to work overtime or weekends as needed.
- Demonstrated production use of an AI tool stack.
- Deep understanding of DTC consumer brands and performance creative strategies.
- Proven ability to deliver high-volume, quality creative work independently.
- Strong cultural fit as per company values (e.g., speed, overdelivering, data-driven decisions).
Responsibilities
- Manage the full creative process from scripting through final creative production.
- Develop VSL briefings end-to-end, including angle, hook, script, and structure.
- Design AI-driven concepts and hooks for paid video advertisements.
- Analyze creative performance data using tools like Northbeam and Facebook Ads to inform strategy.
- Conduct strategic customer and competitor research to optimize creative efforts.
- Partner with editors and performance marketers on iterative testing.
- Produce a minimum of 15 ad briefs per week with consistent quality.
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