Senior Performance Creative Strategist
P
PairedHealth & Wellness
California, United States, Consistent overlap with Pacific Time working hoursPart-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4–7 years
- Required Skills
- Project ManagementData AnalysisGoogle SheetsAsana
Requirements
- 4–7 years of experience working with direct-to-consumer brands or performance-marketing agencies.
- Proven track record developing paid social creative for DTC or e-commerce brands.
- Excellent direct-response copywriting and scriptwriting skills.
- Experience translating customer research and performance data into creative concepts.
- Strong knowledge of paid social creative across both video and static formats.
- Understanding of creative testing, iteration, hooks, angles, and conversion-focused messaging.
- Experience managing multiple agencies, editors, creators, or production partners simultaneously.
- Strong organizational and project-management skills.
- Proficiency with Meta’s advertising ecosystem and performance analytics.
- Experience using project-management and reporting tools such as ClickUp, Asana, or Google Sheets.
- Ability to work independently and prioritize quickly.
- Availability for consistent overlap with Pacific Time working hours.
Responsibilities
- Develop approximately 8–12 direct-response advertising concepts each week.
- Write scripts, hooks, briefs, headlines, and messaging tailored to specific audiences and platforms.
- Own the monthly creative direction to ensure alignment across agencies, editors, and creators.
- Build creative strategies for Meta, AppLovin, and additional acquisition channels.
- Analyze performance data and incoming footage to iterate on winning hooks, formats, and offers.
- Research competitor ads, emerging trends, and customer insights.
- Lead weekly creative reviews to report on performance, testing results, and production priorities.
- Coordinate multiple agencies, editors, producers, and creators to execute creative projects.
- Maintain an organized source of truth for creative briefs, status, testing, and performance.
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