Senior Paid Search Strategist
New
O
OuterBoxDigital Marketing
This role is fully remote, based in the United States.Full-TimeSenior
Salary75,000 - 90,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisGoogle AnalyticsSEO
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
- Typically 5+ years of experience in Search, Shopping, and Performance Max campaign management.
- Certification in Google Ads and other relevant digital advertising platforms.
- Proven experience working in a marketing agency environment.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent communication and presentation skills.
- Proven leadership and team management experience.
- Familiarity with web analytics tools like Google Analytics.
- Proficiency in SEO (Search Engine Optimization) is a plus.
Responsibilities
- Develop and execute SEM strategies in line with client objectives.
- Conduct keyword research and competitive analysis.
- Create and manage campaign budgets and forecasts.
- Develop a robust testing roadmap and ensure continuous evolution of client SEM programs.
- Develop comprehensive Quarterly Business Reports (QBRs) and present results to clients.
- Create, optimize, and manage PPC campaigns on platforms like Google Ads and Bing Ads.
- Write and optimize ad copy for maximum click-through rates.
- Set up and optimize landing pages for conversion rate optimization.
- Monitor and analyze campaign performance using analytics tools to provide insights for improvement.
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