Senior Director of Partnerships
New
S
SweedSaaS, Cannabis Retail
US-basedFull-TimeDirector
SalaryCompetitive compensation with a variable component aligned with partnership outcomes.
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Job Details
- Experience
- 8+ years
- Required Skills
- Business DevelopmentStakeholder managementHubSpotCRM
Requirements
- 8+ years of experience in B2B SaaS partnerships, channel development, or commercial roles.
- Proven success building a partner, referral, or reseller motion from an early stage.
- Strong track record of generating pipeline and revenue through partner relationships.
- Experience managing relationships with senior external stakeholders and industry influencers.
- Ability to execute strategy hands-on, including market research, outreach, and negotiation.
- Strong understanding of sales processes, lead qualification, and CRM discipline.
- Experience creating structure and operating processes in early-stage environments.
- Strong executive presence and communication skills.
- Willingness to travel to represent the company in priority markets.
- Deep knowledge of the cannabis retail ecosystem or related vertical SaaS markets.
Responsibilities
- Develop and execute Sweed’s partnership strategy across priority markets.
- Map and build relationships with influencers and service providers in the cannabis ecosystem.
- Launch and manage scalable referral, reseller, and co-selling programs.
- Create value propositions, onboarding materials, and playbooks for partner enablement.
- Collaborate with Sales and Marketing to drive, track, and follow up on partner-generated leads.
- Partner with RevOps to implement CRM reporting and define attribution and incentive rules.
- Evaluate partner performance and define strategies for scaling the partnership function.
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