Founding Product Marketer
S
SparrowEmployee Leave Management
All employees work remotely across the countryFull-TimeSenior
Salary124,600 - 220,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Content creationMarket Research
Requirements
- 7+ years of product marketing experience, particularly in B2B SaaS markets.
- Track record of successful product launches and messaging that captures mindshare.
- Builder's mindset with high self-direction and adaptability.
- Ability to build effective written and visual teaching materials to simplify complex problems.
- Outstanding verbal and written communication skills.
- Experience building sales training playbooks and programs.
- Experience conducting customer interviews and market research.
- Capacity to work collaboratively in a fast-paced environment.
Responsibilities
- Partner with Leadership, Marketing, Product, Revenue Enablement, Sales, and Account Management on the design and execution of Product Marketing initiatives.
- Own the core narrative, value propositions, messaging framework, and website copy while partnering with Revenue Enablement.
- Plan and execute product and feature launches, coordinating messaging, timing, and cross-functional rollout.
- Run market and buyer research, including win/loss analysis and customer interviews to refine the Ideal Customer Profile (ICP).
- Track competitors, build battlecards, and equip Revenue Enablement with market intelligence and data.
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