Director of Product Marketing and Market Research
New
J
JobgetherB2B SaaS
Based in the United StatesFull-TimeDirector
Salary$100,000 to $156,500 USD
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Job Details
- Experience
- 10+ years
- Required Skills
- LeadershipMarket ResearchData analytics
Requirements
- 10+ years of B2B SaaS marketing experience, primarily in product marketing.
- Proven experience in a Director, Senior Director, or Head of Product Marketing leadership position.
- Track record of managing, hiring, and developing multi-person marketing teams.
- Meaningful experience owning or contributing to market research, customer insights, or competitive intelligence functions.
- Deep knowledge of B2B SaaS GTM strategy, including pricing, packaging, and sales enablement.
- Experience building, transforming, or reshaping a product marketing function.
- Proven success operating in lean, fast-moving environments such as scale-ups or growth-stage companies.
- Strong metrics-driven mindset for defining performance frameworks (e.g., NPS, attach rates, pipeline contribution).
- Excellent senior-stakeholder communication and influencing skills.
- AI fluency with practical experience using AI tools for strategic and operational workflows.
- Ability to establish team-level standards for AI usage and quality control.
Responsibilities
- Define and own the product marketing strategy across the full product portfolio, including positioning, messaging, GTM execution, and product launches.
- Build and govern a scalable global product launch framework.
- Develop post-launch product adoption and engagement strategies to increase usage, retention, and revenue.
- Lead the end-to-end market research and customer insights function, identifying opportunities and overseeing studies.
- Build competitive intelligence as a continuous discipline to inform positioning, roadmap, and strategic decisions.
- Lead, coach, and develop a multi-person product marketing team.
- Define AI integration into product marketing workflows and establish standards for its use.
- Represent product marketing and market research in executive forums to inform business planning.
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