Head of Product Marketing
New
C
CleraLegal AI Technology
Fully remote within the United States, Meaningful Eastern Time overlapFull-TimeLead
Salary180,000 - 225,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Market Research
Requirements
- 7+ years of experience in product marketing, communications, or storytelling roles in AI, enterprise software, legal tech, or comparably complex product environments.
- Demonstrated experience in law, legal tech, legal journalism, or marketing to legal audiences.
- Exceptional writing and editorial judgment across headlines, product narratives, emails, scripts, and web copy.
- Proven ownership of product positioning and messaging.
- Experience planning and executing product launches end to end.
- Experience directing video and content production, including comfort presenting on camera.
- Ability to develop sales enablement narratives at multiple depths.
- Experience conducting customer research and interviews.
- Proficiency with modern AI tools to improve productivity and output quality.
Responsibilities
- Develop positioning and messaging that turns complex technical capabilities into simple, differentiated customer value.
- Own the editorial calendar, setting the agenda for what the company says next and when.
- Build product launch stories, defining the problem, message, audience, proof, and narrative.
- Write and edit across all company voice touchpoints including website, emails, blogs, social, and sales materials.
- Partner with executives to turn their thinking into compelling posts, videos, panels, and interviews.
- Conduct customer and market research to capture buying language and track competitors.
- Direct video and content strategy, including occasional on-camera presentation.
- Create sales enablement materials for various depths of enterprise conversations.
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