Marketing Operations Specialist
J
JobgetherB2B SaaS
Based in the United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years of experience in marketing automation, campaign operations, email marketing, or a related field
- Required Skills
- HTMLCSSSalesforce
Requirements
- 4+ years of experience in marketing automation, campaign operations, email marketing, or a related field.
- At least 3 years of hands-on Adobe Marketo Engage experience.
- Strong practical knowledge of Marketo programs, Smart Campaigns, Smart Lists, segmentation, tokens, templates, nurture programs, and database management.
- Demonstrated experience with Salesforce campaigns, campaign-member management, field synchronization, lead flows, and Marketo-Salesforce troubleshooting.
- Working knowledge of HTML and CSS for email marketing and campaign development.
- Working knowledge of data-retention practices and privacy requirements, including CAN-SPAM, GDPR, CCPA, and CASL.
- Strong organizational skills and documentation discipline.
- Exceptional attention to detail and commitment to campaign accuracy.
- Strong analytical and operational problem-solving skills.
- Clear written and verbal communication skills.
Responsibilities
- Own end-to-end execution of email and digital marketing campaigns, from intake and technical build through quality assurance, approval, scheduling, and deployment.
- Manage the marketing email calendar, coordinating campaign priorities, audience overlap, dependencies, and launch timelines across teams.
- Build and maintain Marketo programs including emails, landing pages, forms, nurture programs, webinar programs, and event campaigns.
- Create and validate audience segments, Smart Lists, exclusions, suppression rules, subscription preferences, and communication limits.
- Conduct comprehensive pre-launch QA covering email rendering, links, personalization, audience counts, campaign logic, and mobile responsiveness.
- Create and maintain Salesforce campaigns and campaign-member statuses, ensuring Marketo activity synchronizes and tracks correctly.
- Monitor lead flows and campaign activity, troubleshoot operational issues, and coordinate resolution with stakeholders.
- Administer day-to-day Marketo operations, including users, roles, workspaces, programs, templates, workflows, and data-quality processes.
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