Senior Marketing Operations Specialist
J
JobgetherB2B SaaS
Based in United StatesFull-TimeSenior
Salary90,000 - 130,000 USD per year
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Job Details
- Experience
- 3+ years of experience in marketing operations, marketing analytics, or a related data or systems role
- Required Skills
- SQLSalesforceTableauLooker
Requirements
- 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally in B2B SaaS.
- Hands-on experience with marketing analytics, operational reporting, and core performance metrics.
- Strong understanding of marketing KPIs and funnel dynamics.
- Working knowledge of Salesforce and Marketo, or comparable CRM and marketing automation platforms.
- Experience with lead routing, lead scoring, and sales handoff logic.
- Comfort working with data at the individual-record level, including profiling, cleaning, and validating records.
- Strong analytical thinking and a rigorous quality-assurance mindset.
- Experience or strong interest in using AI tools for analysis and QA workflows.
- Experience with RingLead or similar lead routing platforms (preferred).
- Experience with BI tools such as Looker or Tableau (preferred).
- Basic SQL proficiency (advantageous).
- Ability to work independently and manage complex marketing operations processes.
Responsibilities
- Build and maintain operational reporting covering funnel performance, lifecycle-stage conversion, routing efficiency, and campaign engagement.
- Partner with BI and Data teams to develop dashboards and improve operational analytics.
- Validate reporting outputs and investigate discrepancies across Salesforce, Marketo, and connected revenue systems.
- Analyze marketing data to identify trends, performance gaps, and optimization opportunities.
- Manage lead and contact scoring models based on buying intent and engagement signals.
- Own lead routing and lead/account matching logic using RingLead.
- Continuously improve speed-to-lead processes, qualification frameworks, and Marketing-to-Sales handoffs.
- Perform ongoing QA across Marketo, Salesforce, and RingLead workflows to resolve data issues.
- Use AI tools to reconcile records across systems and implement automated workflows.
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