Senior Manager, Marketing Operations
New
I
InStride HealthBehavioral Healthcare
Remote, USFull-TimeManager
Salary134,000 - 149,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Artificial IntelligenceSalesforceHubSpotCRMData analytics
Requirements
- 5+ years in CRM systems management or marketing/revenue operations.
- Hands-on experience rebuilding or significantly restructuring a CRM.
- Proven experience directly managing people, including hiring and development.
- Demonstrated track record of supporting sales teams to improve output.
- Real-world experience using AI and automation in systems design.
- Strong strategic thinking skills, bridging marketing strategy with technical implementation.
- Experience with funnel and conversion analytics.
- Familiarity with lead capture tools (forms, GA4, Segment, or similar).
- Attention to detail and problem-solving mindset.
- Prior experience in healthcare or HIPAA-regulated environments is a plus.
Responsibilities
- Govern CRM and marketing tools, ensuring reliable data connectivity with website and clinical systems.
- Set strategy and drive execution across Marketing, Sales, Product, and Data Science teams.
- Manage and develop the CRM Administrator role.
- Design and manage the end-to-end user journey from contact to enrollment, including lead scoring and routing.
- Represent commercial needs in product and engineering planning.
- Build and maintain target audiences using AI to identify campaign opportunities.
- Automate lead routing and targeting for the sales team.
- Provide reporting on referral volume and plan utilization to the payor team.
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