Senior Marketing Operations Manager
New
S
Sanity.ioB2B SaaS
North America (remote)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisSalesforceCRM
Requirements
- 7+ years of experience in marketing operations at a B2B SaaS company.
- Deep hands-on expertise in Marketo and Salesforce.
- Proven track record of building and optimizing marketing automation programs that drive pipeline.
- Strong understanding of the B2B buyer journey, account-based marketing (ABM), and lead lifecycle management.
- Experience managing marketing tech stack integrations including intent data and enrichment tools.
- Ability to partner effectively with SDR and sales teams on lead routing and funnel optimization.
- Data-fluency: capability to frame analytical briefs and collaborate with data teams.
- Strong interest in applying AI to automate and scale marketing programs.
Responsibilities
- Own the pipeline generation target in partnership with demand gen, SDRs, and sales using intent signals and ABM motions.
- Model and analyze the full-funnel customer journey to define benchmarks and identify performance gaps.
- Manage marketing data quality, including deduplication, normalization, and account scoring models.
- Execute technical implementation of demand gen and ABM campaigns, ensuring quality and SLAs.
- Partner with SDR teams on lead routing, MQL-to-SAL handoffs, and follow-up SLAs.
- Maintain the Marketo instance, including lifecycle nurture, campaign governance, and CRM integration management.
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