Marketing Operations Manager
New
O
OptroB2B SaaS
Remote, Canada, ET Timezone preferredFull-TimeManager
SalaryCA$102K - CA$140K
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Job Details
- Experience
- 5+ years in marketing operations, ideally B2B SaaS.
- Required Skills
- Salesforce
Requirements
- 5+ years of experience in marketing operations, preferably in B2B SaaS.
- Marketo Certified Expert (Adobe Certified Expert — Marketo Engage) or equivalent hands-on experience.
- Deep functional fluency in Salesforce with an understanding of its data model and integration with Marketo.
- Proven experience owning a lead lifecycle and scoring model in production.
- Experience implementing and maintaining tracking and attribution infrastructure.
- Strong background in email operations, including segmentation, personalization, and deliverability.
- Demonstrated ability to work independently as a senior or sole technical owner of a marketing system instance.
- Familiarity with GDPR/CCPA preferred.
- Experience directing external agencies and mentoring team members preferred.
- Knowledge of ABM tools (6sense, Clearbit, ZoomInfo, Clay, Rainfocus) and modular email builders (Knak, Stensul) preferred.
Responsibilities
- Serve as the hands-on technical owner of the marketing technology stack including Marketo, webinar platforms, and ABM tools.
- Own core operational programs such as lead lifecycle, scoring, and nurture architecture with a focus on modular, cloneable design.
- Manage integration and troubleshooting across platforms to ensure data flow and sync reliability.
- Maintain email channel operations, including segmentation, personalization logic, and deliverability governance.
- Oversee tracking, attribution, and data integrity standards, including deduplication and enrichment.
- Develop documentation for key processes and systems to ensure shared knowledge within the team.
- Partner with Demand Gen, Events, and Sales to translate business goals into system requirements.
- Direct external execution agencies by setting technical specifications and quality standards.
- Drive AI-powered automation to optimize scoring, segmentation, and quality assurance processes.
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