Senior Marketing GTM Analytics Manager
New
D
DockerB2B SaaS
Canada and United StatesFull-TimeManager
SalaryCanada: CA$165,900 – CA$237,000 + equity; United States: $119,700 – $181,000 + equity
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Job Details
- Experience
- 7 or more years of experience in marketing, growth, revenue, or GTM analytics
- Required Skills
- SQLSalesforceSnowflakeData visualization
Requirements
- 7 or more years of experience in marketing, growth, revenue, or GTM analytics, ideally in B2B SaaS.
- Advanced SQL skills and experience with customer, campaign, product usage, CRM, and cloud warehouse data.
- Strong knowledge of demand generation, funnel measurement, attribution, experimentation, account-based marketing, and pipeline economics.
- Ability to independently structure complex problems and deliver defensible, decision-ready recommendations.
- Experience building scalable dashboards and data products.
- Salesforce experience is strongly preferred.
- Excellent executive communication, high standards for accuracy, and the ability to influence senior stakeholders without direct authority.
- Comfort operating as a strategic, hands-on individual contributor.
Responsibilities
- Serve as the strategic analytics partner to Marketing, translating ambiguous questions into clear analyses, recommendations, and measurable actions.
- Own lead and account funnel analytics, including conversion, velocity, quality, cohort performance, and the drivers of strong or weak outcomes.
- Define trusted attribution and return on investment methodologies for marketing programs, including marketing development funds, co-marketing, and marketing-funded SPIFFs.
- Develop the targeting and measurement model for an inside sales motion into product-led growth prospects.
- Build account intelligence and scoring to support account-based marketing, expansion, and new product adoption.
- Lead the analytical narrative for Marketing QBRs, operating reviews, and planning, connecting activity to pipeline and revenue.
- Design experiments and measurement plans that identify which programs and growth motions should scale, change, or stop.
- Build scalable datasets, dashboards, and quality controls in partnership with Marketing Operations, Sales Operations, Finance, and Data teams.
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