Senior Marketing Operations Specialist
New
G
G2B2B SaaS
Remote (US)Full-TimeSenior
Salary90,000 - 130,000 USD per year
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Job Details
- Experience
- 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role
- Required Skills
- SQLSalesforce
Requirements
- 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally at a B2B SaaS or technology company.
- Prior hands-on experience with marketing analytics or reporting tools.
- Deep understanding of core marketing KPIs and what drives them.
- Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms.
- Experience with, or strong aptitude for, lead routing and scoring logic.
- Comfortable working with data at the record level: profiling, cleaning, and reconciling data across systems.
- Strong attention to detail and a QA mindset.
- Demonstrated interest in or exposure to using AI tools to support analysis or QA work.
- Strong communication and organizational skills and experience presenting to senior leadership teams.
Responsibilities
- Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics.
- Partner with BI and Data teams on dashboard development and operational analytics.
- Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and connected GTM systems.
- Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel stage.
- Own RingLead routing logic and lead/account matching across sales teams.
- Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows.
- Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, and 6sense.
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