Marketing Operations Specialist, Patient Engagement
New
C
CareTalk HealthTelehealth
Remote - United StatesFull-TimeMiddle
Salary35 USD per hour
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Job Details
- Experience
- 3+ years
- Required Skills
- SQLA/B testingHubSpot
Requirements
- Bachelor’s degree or equivalent practical experience.
- 3+ years of experience in marketing operations, campaign operations, or lifecycle marketing.
- Hands-on experience administering an email service provider or multichannel messaging platform (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or Klaviyo).
- Demonstrated experience configuring A/B tests, audience segmentation, and holdout groups.
- Working knowledge of email and SMS deliverability, including SPF, DKIM, DMARC, sender reputation, and carrier registration requirements.
- Working knowledge of TCPA and CAN-SPAM requirements.
- Strong attention to detail and established quality assurance practices.
- Proficiency in SQL or demonstrated ability to build and validate audience lists from source data.
- Must be based in the United States.
- Must provide computer (Windows 10+ or macOS 14 Sonoma), 16GB RAM, and wired headphones.
- Must provide high-speed internet (100Mbps down/50Mbps up) with ethernet connection.
- Must be able to work using Google Chrome with Amazon Workspaces.
Responsibilities
- Build and maintain pre-appointment SMS and email campaigns, including audience logic, timing, sequencing, and content assembly.
- Configure test and control group assignment according to approved experimental designs, including audience splits, randomization, and holdout groups.
- Maintain suppression and exclusion rules so that overlapping campaigns do not compromise test populations or test validity.
- Perform quality assurance prior to every launch, including seed testing, rendering checks, link validation, personalization verification, and message formatting.
- Monitor and manage deliverability across SMS and email, including carrier registration, domain authentication, sender reputation, and bounce and complaint rates.
- Track and report delivery performance, distinguishing messages sent from messages successfully delivered.
- Maintain the flow of data between scheduling systems, the messaging platform, and reporting.
- Process opt-outs and consent changes accurately.
- Ensure all outbound patient communications comply with applicable regulations and organizational policy.
- Partner with the Marketing Science Lead and Patient Engagement Analyst to support test design and results reporting.
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