- Develop and maintain the testing roadmap for outreach and engagement techniques.
- Design controlled experiments including hypothesis definition, randomization, and sample sizing.
- Perform power analysis and establish minimum detectable effects for tests.
- Analyze test results for statistical validity and identify drivers of missed appointments.
- Apply observational causal inference methods when controlled testing is not feasible.
- Develop segmentation and targeting approaches to optimize outreach for patient populations.
- Communicate findings and program impact to leadership.
- Provide technical direction and review for the Patient Engagement Analyst and Marketing Operations Specialist.
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