Marketing Science Lead, Patient Engagement
New
C
CareTalk HealthDigital Health
Remote - United StatesFull-TimeLead
Salary110,000 - 120,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- PythonSQLData AnalysisR
Requirements
- Bachelor’s degree in statistics, economics, mathematics, data science, marketing analytics, or a related field, or equivalent practical experience.
- 5+ years of experience in marketing science, experimentation, causal inference, or advanced analytics.
- Demonstrated experience designing, executing, and analyzing controlled experiments end to end.
- Working knowledge of experimental design principles including randomization, sample sizing, power analysis, stratification, and multiple comparisons.
- Advanced SQL, plus proficiency in Python or R.
- Experience working with large, imperfect operational datasets.
- Experience applying observational causal inference methods such as matching, difference-in-differences, or propensity scoring.
- Strong written and verbal communication skills.
- Sound judgment in distinguishing statistically valid results from inconclusive ones.
- Reliable internet connectivity with 100 MBPS download and 50 MBPS upload speeds.
- Wired headphones for optimal audio quality.
Responsibilities
- Develop and maintain the testing roadmap for outreach and engagement techniques.
- Design controlled experiments including hypothesis definition, randomization, and sample sizing.
- Perform power analysis and establish minimum detectable effects for tests.
- Analyze test results for statistical validity and identify drivers of missed appointments.
- Apply observational causal inference methods when controlled testing is not feasible.
- Develop segmentation and targeting approaches to optimize outreach for patient populations.
- Communicate findings and program impact to leadership.
- Provide technical direction and review for the Patient Engagement Analyst and Marketing Operations Specialist.
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