Marketing Operations Specialist
O
OnBoardBoard Management Software
Remote - United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Four or more years in marketing automation, campaign operations, or email marketing, including at least three years of hands-on Adobe Marketo Engage experience.
- Required Skills
- HTMLCSSSalesforce
Requirements
- Four or more years in marketing automation, campaign operations, or email marketing.
- At least three years of hands-on Adobe Marketo Engage experience.
- Strong working knowledge of Marketo programs, Smart Campaigns, Smart Lists, segmentation, tokens, and nurture programs.
- Experience with Salesforce campaigns, campaign-member management, and lead synchronization.
- Working knowledge of HTML and CSS.
- Understanding of data-retention practices and privacy requirements, including CAN-SPAM, GDPR, CCPA, and CASL.
- Strong attention to detail, organization, and ability to manage multiple concurrent campaigns.
- Experience using Email on Acid for email rendering and quality assurance (preferred).
- Current or recent Adobe Marketo certification (preferred).
- Bachelor's degree in marketing, business, information systems, or a related discipline (preferred).
Responsibilities
- Own end-to-end campaign execution from intake through build, quality assurance, approval, scheduling, and deployment.
- Manage the email calendar and coordinate campaign priorities, audience overlap, dependencies, and launch timelines across Marketing teams.
- Build emails, landing pages, forms, nurtures, webinar programs, and event campaigns in Marketo.
- Create and validate audience segments, Smart Lists, exclusions, suppression rules, subscription preferences, and communication limits.
- Conduct comprehensive pre-launch testing for rendering, links, personalization, audience counts, and mobile responsiveness.
- Maintain Salesforce campaigns and validate Marketo activity synchronization.
- Troubleshoot operational issues and coordinate resolution with Revenue Operations and GTM Engineering.
- Administer day-to-day Marketo needs, including users, roles, workspaces, templates, and operational workflows.
- Monitor and support integrations with Salesforce, event, webinar, advertising, and consent platforms.
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