Sr. Manager, Shopper Marketing
New
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Nordic NaturalsConsumer Packaged Goods
Location: Watsonville, CA Location: RemoteFull-TimeManager
Salary130,000 - 160,000 USD per year
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Job Details
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Strategic planning ability for marketing-led, retail annual planning processes.
- Deep understanding of the Path to Purchase across FDM, Natural, Costco, and E-tail channels.
- Proven track record of building internal capabilities to improve sales support and cross-functional alignment.
- Previous experience in high-growth VMS (Vitamins, Minerals, Supplements) or CPG industries is highly preferred.
- Ability to translate complex data into outcome-based shopper solutions.
Responsibilities
- Develop the consumer 'path to purchase' brand framework, translating shopper insights into retailer-specific strategies.
- Act as the primary Marketing partner to Sales to establish brand-led retail strategy and tactics.
- Develop and deploy support playbooks for new product launches, distribution expansion, and velocity acceleration.
- Design and execute high-impact shopper marketing initiatives across digital and physical touchpoints.
- Lead end-to-end retail media strategy and manage investment across retailer platforms to drive ROAS.
- Own end-to-end retail content and PDP strategy, including asset management for Amazon and .com.
- Define and track KPIs across digital and physical activations and manage budgets to maximize impact.
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