Senior Marketing Manager, Loyalty
New
T
TripadvisorTravel E-commerce
Location: East Coast- United StatesFull-TimeSenior
Salary$160,000-$175,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Cross-functional Team LeadershipData analytics
Requirements
- 5+ years of hands-on marketing experience across strategy and execution in travel, e-commerce, subscription, or retail.
- Proven track record of product marketing work and developing go-to-market plans.
- Strong analytical skills with the ability to define metrics, interpret test results, and work with data independently.
- Demonstrated ability to use AI tools for research, analysis, and efficiency improvements.
- Proven track record of cross-functional leadership and driving alignment across teams.
- Ability to operate in a fast-paced, iterative environment with ambiguity.
- Excellent written and verbal communication skills, including executive-level strategy and tactical briefing.
- Comfort working with limited resources and a strong bias for action.
Responsibilities
- Own the loyalty marketing strategy by defining and evolving the rewards value proposition and tiering strategy.
- Plan and execute always-on and calendared campaigns across paid and owned channels.
- Drive alignment across product, engineering, design, and analytics to launch new program mechanics.
- Build business cases using booking and program data to prioritize initiatives and prove ROI.
- Measure effectiveness by partnering with analytics to run holdout tests and interpret results.
- Benchmark competitor loyalty programs to inform tiering, gamification, and member value approaches.
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