Lifecycle Marketing Manager
New
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Edelman Financial Engines LLCFinancial Services
Location: RemoteFull-TimeManager
Salary84,200 - 112,300 USD per year
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Job Details
- Experience
- 5-7+ years
- Required Skills
- SQLHTMLCSSData analytics
Requirements
- 5-7+ years of experience in lifecycle marketing, CRM, client marketing, or growth marketing
- Proven track record of driving measurable LCM outcomes
- Experience operating in a data-driven, performance marketing environment
- Hands-on experience with Salesforce Marketing Cloud (SFMC) and Adobe CDP, including journey orchestration, segmentation, and audience automation
- Practical knowledge of SQL-based data management and query development (e.g., data extensions, complex segmentation logic, and automation workflows)
- Experience integrating data sources (CRM, web, product data) to enable personalized marketing
- Analytical mindset with the ability to translate data into actionable insights
- Cross-functional leadership experience across Product, Analytics, Sales, and Digital teams
- Functional knowledge of SQL
- Experience working with a Customer Data Platform (CDP)
- Experience working with CloudPages
- Proficiency with AMPscript
- Strong understanding of marketing performance metrics
Responsibilities
- Design and optimize end-to-end, multi-channel journeys (email, push, web, in-app) across the full funnel
- Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design
- Lead testing across messaging, cadence, targeting, and channels ensuring audience, email and experience align against expectations
- Report on performance and testing outcomes; translating data into actionable insight
- Drive continuous improvement of lifecycle marketing and email best practices through close partnership with Customer Insights, Product Marketing, Product & Technology, Brand, and Creative
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