Lifecycle Marketing Specialist
New
E
Edelman Financial EnginesFinancial Services
RemoteFull-TimeMiddle
Salary64,800 - 86,400 USD per year
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Job Details
- Experience
- 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles
- Required Skills
- SQLHTMLCSS
Requirements
- 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles
- Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise-level marketing automation platform
- Strong proficiency in HTML and CSS, with a solid understanding of email best practices
- Knowledge of responsive and mobile-first design for email
- Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc)
- Ability to work effectively in fast-paced environments while maintaining high standards for quality and accuracy
- Self-directed and comfortable working independently with minimal supervision
- Passion for email development, lifecycle marketing, and continuous improvement
- Knowledge of SQL preferred
- Experience working with a Customer Data Platform (CDP)
- Experience working with CloudPages
- Proficiency with AMPscript
Responsibilities
- Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design
- Build personalization and dynamic content using basic AMPscript
- Test emails across devices and clients using tools such as Litmus or Email on Acid
- Configure and execute multi-touch lifecycle journeys across email, SMS, and push channels based on documented strategy
- Conduct internal and external quality assurance, including stakeholder review and approval workflows
- Identify testing opportunities and collaborate with partners to support A/B and optimization testing
- Participate in peer code reviews to ensure quality and consistency
- Support documentation, versioning, and governance of templates, modules, and logic blocks
- Identify opportunities to improve efficiency, quality, and performance across lifecycle programs
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