Senior CRM Manager (Monetisation)

New

Based in GermanyFull-TimeSenior

Salary not disclosed

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Job Details

5+ years of professional CRM experience combining strategic planning with hands-on campaign execution.
Strong monetization mindset with the ability to assess initiatives based on revenue potential and business impact.
Proven experience managing customer lifecycle strategies.
Strong technical expertise with CRM platforms, ideally Braze; experience with Customer.io is a plus.
Ability to independently configure CRM automations, campaigns, workflows, and related technical components.
Strong analytical skills and experience using data to track experiments and inform decisions.
Experience managing high volumes of customer communications.
Solid understanding of segmentation, lifecycle marketing, and CRM optimization.
Experience with email deliverability optimization is a strong advantage.
Ability to work independently and manage multiple priorities simultaneously in a fast-paced environment.

Lead and execute CRM monetization initiatives and campaigns to generate measurable revenue growth.
Design, optimize, and manage customer lifecycle journeys across acquisition, conversion, engagement, retention, and win-back stages.
Take a hands-on approach to CRM operations, managing high volumes of campaigns and ensuring accurate, timely execution.
Develop audience segmentation and communication strategies, testing and refining approaches based on performance.
Build and maintain an A/B testing framework to evaluate hypotheses and identify improvement opportunities.
Monitor performance metrics and analyze campaign results to provide actionable insights.
Manage technical CRM setup, including automation, workflow configuration, integrations, and deliverability optimization.
Collaborate with Growth, Design, Analytics, Product, and Engineering teams to align CRM initiatives with business goals.

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